Actually Selling! How to Find Products to Sell on Shopify 🔥

Thinking of starting a Shopify store but don’t know what to sell? Don’t worry—you’re not alone. The key to success on Shopify isn’t just setting up a store; it’s finding products that actually sell. In this article, we’ll cover everything you need to know about how to find products to sell on Shopify. Let’s dive in!

Why Product Selection Is Key to Shopify’s Success?

Your products are the backbone of your business. If you pick the wrong ones, even the most stunning Shopify store won’t save you. But choose wisely, and you’re halfway to making consistent sales. It’s not just about guessing what people want—you need data to back up your choices. From trends to customer demand, research is your secret weapon.

You might want to learn more from our previous content:
How to Start Dropshipping on Shopify: 12 Steps Guide for Beginners

1. Defining Your Niche

1.1 Understanding Your Passion and Market Demand

Choosing a niche is one of the most critical steps in building a successful Shopify store. Think of it as picking a lane on the highway—it helps you focus and prevents you from trying to appeal to everyone. Start by reflecting on your passions or hobbies.

Are you a fitness enthusiast? A tech lover? Your interests can be the foundation of your business.

But here’s the catch: passion alone isn’t enough. You also need to ensure there’s demand for your niche. Use tools like Google Trends, social media, or industry reports to analyze how popular your idea is.

For example, yoga mats might excite you, but are people actively searching for them, and is the market already saturated? Finding this balance between your interests and what customers want is key.

1.2 Balancing Personal Interest with Profitability

When choosing a niche, profitability is just as important as passion. A niche you love may not necessarily be lucrative. For instance, you might enjoy crafting handmade paper, but the market for it could be too small or too competitive to make a significant profit.

The goal is to align your interest with what people are willing to pay for. Ask yourself: Can I offer a product at a competitive price while still earning a reasonable profit?

Consider production costs, shipping fees, and the price customers are willing to pay. This balance ensures your business remains sustainable and enjoyable.

2. Market Research Techniques for Shopify Sellers

2.1 Analyzing Trending Products

If you’re wondering what to sell, trending products are a great place to start. Trends are like waves—they come and go, but riding the right one at the right time can lead to massive success. Keep an eye on seasonal trends, viral products, or items gaining popularity on social platforms.

For example, during the holiday season, items like personalized gifts or festive decor often see a surge in demand. Stay ahead of the curve by regularly researching and updating your product catalog.

2.2 Using Google Trends for Product Insights

Google Trends is an indispensable tool for Shopify sellers. It lets you analyze a keyword’s popularity over time and across different regions.

For instance, if you’re considering selling “weighted blankets,” type the phrase into Google Trends and observe its performance. Is interest growing, or has it peaked? Are certain countries or states more interested than others?

These insights help you make data-driven decisions, ensuring you don’t waste time or money on products with declining interest.

2.3 Exploring Social Media for Inspiration

Social media is where trends are born. Platforms like TikTok and Instagram are treasure troves of ideas. Watch for viral posts, influencer endorsements, or hashtags related to your niche. For instance, a beauty influencer’s video about a specific skincare tool can send its sales skyrocketing.

Keep an eye on comments, too—they often reveal customer pain points or wishes. For example, if multiple people comment, “I wish this came in more colors,” that’s an opportunity to differentiate your product offering.

3. Tools to Identify Winning Products

3.1 Leveraging Shopify’s Own Analytics

Shopify provides a wealth of data that can help you pinpoint what’s working. If you already have a store, review your sales and traffic reports to see which products resonate most with your audience. Look at metrics like conversion rates, average order value, and bounce rates.

If you’re just starting, explore case studies or insights shared by other Shopify users in forums or blogs. This information can help you identify evergreen products or high-performing niches.

3.2 Utilizing Third-Party Product Research Tools

Beyond Shopify’s built-in analytics, there are specialized tools designed to help e-commerce sellers find winning products. Tools like Oberlo, Spocket, and AliExpress not only showcase trending items but also provide valuable data such as order volume, customer reviews, and supplier reliability.

For instance, Oberlo’s dashboard highlights “hot products” based on sales data, giving you a clear picture of what’s currently in demand. This information is especially helpful for beginners navigating the crowded e-commerce landscape.

4. Evaluating Product Viability

4.1 Profit Margins and Shipping Costs

Profit margins are the lifeblood of your Shopify business. Selling hundreds of products means little if your margins are razor-thin. To calculate profitability, subtract all costs—including the product price, shipping fees, Shopify transaction fees, and advertising expenses—from your selling price.

Shipping costs deserve special attention. Heavy or bulky items may seem attractive but can eat into your profits due to high shipping fees. Look for lightweight, high-margin products to maximize profitability without burdening your customers with excessive costs.

4.2 Competition Analysis: Is There Room for You?

Before committing to a product, assess the competition. A crowded market isn’t necessarily a dealbreaker—it’s a sign of demand. However, you’ll need to find a way to stand out. Research your competitors’ pricing, branding, and customer reviews. Can you offer a unique feature, better quality, or superior customer service?

On the flip side, if a product has no competition at all, that might be a red flag. It could mean there’s no demand. Strike a balance by choosing products with moderate competition and room for differentiation.

5. Where to Source Products

5.1 Dropshipping Platforms

Dropshipping is a low-risk way to source products for your Shopify store. Platforms like Oberlo or Spocket connect you to suppliers who handle inventory and shipping on your behalf. This model is perfect for beginners as it eliminates the need for upfront inventory investment.

However, dropshipping isn’t without challenges. Shipping times can be longer, and you have less control over product quality. Make sure to vet your suppliers carefully and order samples to ensure they meet your standards.

5.2 Wholesale Suppliers

For those seeking higher profit margins, buying in bulk from wholesale suppliers is an excellent option. While this method requires an upfront investment, it gives you greater control over inventory and branding. Reach out to suppliers on platforms like Alibaba or Faire to negotiate terms that work for you.

5.3 Tips for Negotiating with Suppliers

When dealing with suppliers, don’t hesitate to negotiate. Building a strong relationship with your supplier can lead to discounts, better payment terms, or exclusive product access. Be clear about your requirements, but also show that you’re serious about building a long-term partnership.

6. Testing Your Product Ideas

6.1 Launching a Small-Scale Campaign

Before fully committing to a product, test it with a small-scale campaign. Platforms like Facebook Ads and Instagram Ads allow you to run targeted campaigns with a modest budget. Use these campaigns to gauge interest and collect valuable data, such as click-through rates and purchase intent.

6.2 Analyzing Customer Feedback

Customer feedback is invaluable. Whether it’s through product reviews, social media comments, or surveys, pay attention to what your audience says. Their input can help you refine your product selection, marketing strategies, or even customer service.

7. Branding and Marketing Your Products

7.1 Creating a Unique Selling Proposition (USP)

Your USP is what sets you apart from the competition. Why should customers choose your Shopify store over countless others? Maybe your products are eco-friendly, or you offer unmatched customer support. Whatever it is, make it clear and consistent across your website, ads, and social media.

For example, if your niche is sustainable fashion, highlight how your products are ethically sourced or made from recycled materials. A strong USP not only attracts customers but also fosters brand loyalty.

7.2 Strategies for Building Trust and Credibility

Trust is everything in e-commerce. If customers don’t trust you, they won’t buy from you. Build credibility by showcasing high-quality product images, using secure payment gateways, and offering clear return policies.

Social proof is another powerful tool. Display customer reviews, testimonials, or user-generated content to reassure potential buyers that your products are worth their investment. Respond promptly to inquiries and provide excellent customer service to leave a lasting impression.

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Conclusion – How to Find Products to Sell on Shopify

Finding the right products to sell on Shopify can feel overwhelming, but with the right tools and strategies, you’re set for success.

Starting from analyzing trends, sourcing products, or testing ideas, every step brings you closer to your goal. Don’t wait—start your Shopify journey today and see the results for yourself.

FAQs on How to Find Products to Sell on Shopify

How do I know if a product is trending?
Use tools like Google Trends or browse social media platforms to spot popular items.

Can I sell multiple products in different niches on Shopify?
Yes, but focusing on one niche makes branding and marketing easier.

Is dropshipping the best sourcing method?
It’s a great starting point, but it depends on your goals and resources.

How do I calculate profit margins?
Subtract all costs (product, shipping, fees) from your selling price and divide by the selling price.

What’s the best way to promote my Shopify store?
Leverage social media, email marketing, and SEO to drive traffic and sales.

How can expressclothing.co help Shopify sellers?
Our wide range of products can inspire your store inventory. Check us out!

Can beginners succeed in Shopify e-commerce?
Absolutely! Start small, stay consistent, and keep learning.

How do I join the expressclothing.co affiliate program?
Visit our website to sign up and start earning a 10% commission today!